Sarvatra Rewards
Sarvatra Rewards is India’s first bank-led rewards program for UPI users, to extend the rewards of UPI as well as Card payments to the customers of our participating client banks. Bank customers stand to automatically collect rewards whenever they use their UPI and Cards to pay to any merchant within our network of affiliated brands across India.
Once onboarded on Sarvatra Rewards app, customers of participating banks can earn rewards when they use their registered UPI IDs and Cards at our affiliate merchant outlets. These rewards, in the form of discount points, are interoperable across all merchants. Moreover, customers automatically earn rewards not only from using their preferred PSP apps, but also from their banks, for their loyalty.
Sarvatra Rewards App allows bank customers to collect and redeem rewards at 50,000+ retail outlets of popular brands nationwide, covering everything from groceries to travel:
Sarvatra Rewards is powered by Single.id a trademark owned by Enigmatic Smile — focused on supporting the growth of a global and circular rewards economy. This rewards economy is comprised of thousands of retailers, millions of consumers, and a growing number of quality publishers. And in this loyalty economy, bank cards become customer identifiers, a network of branded apps becomes a new advertising medium, and opt-in marketing consents are gathered for merchants, allowing direct communication with customers. Most significantly, a merchant-issued “discount voucher rupees” (v₹) flows through the economy, completely eliminating the cost of rewards for merchants. Merchants can provide card-linked discount offers without ever being invoiced. Instead, they simply “vow” to accept back the same value they issue in rewards, in discount vouchers in their stores, or against their gift cards. Consolidated reporting and customer insights across publishers are possible for the first time, with zero chance of double billing.
Currently, “Sarvatra Rewards” is compatible with UPI and RuPay cards and is fully compliant with GDPR and India’s data protection laws.
Frictionless Rewards Experience
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- Customer can use their v₹ discount value instore, online, or against gift cards
- Customer can request v₹ from friends and family for bigger discounts, as well as send to other end users
- Customer is shown a list of merchants at which they can collect more and more free v₹
- Customer can sign into their existing account securely and can recover a lost password
- Customer can search, filter, and change location
- Customer can alter permissions, add and delete cards
- Customer can invite a friend, so that they can also collect automatic rewards
- Customer can delete their account at any time they want
Customer Benefits
Rewards = extra savings
Collect 1-12% rewards in v₹ when they pay at any of our affiliated merchants with their UPI or card (in addition to rewards that their bank or PSP may offer). Also, each v₹ equals 1₹ off on a future purchase across our merchant network
Large network of top brands
Collect and redeem the rewards across a large network of affiliated merchants in India, both online as well as offline (50,000+ retail outlets and counting)
All rewards at one place
Access v₹ collected from any registered UPI account or card at any participating merchants in one aggregated balance, with the ability to redeem their v₹ to claim a discount at all participating brands
Frictionless experience
Automatic rewards collection in Sarvatra Rewards app, thereby easy to use as it requires no effort, change in behaviour, or any technical knowledge
Secure and trustworthy
Customer’s card is registered securely, and the mobile app has a secure login
Inclusive program
Customers across semi-urban and rural India can participate in the program on an equal footing with their urban counterparts
Bank Benefits
No capex involved
Bank doesn’t need to invest anything at all in terms of new cards to be issued, infrastructure, or manpower to offer this attractive incentive to their customers
Increase in UPI and card usage
Customers will prefer to use their own bank’s UPI and card more and more to collect more rewards
Customer retention
The rewards program will help bank customers to collect maximum benefits by using the UPI and card of their own bank
Customer engagement
New offers and discounts provide customers with constant engagement, thereby deepening their attachment to their bank
Automatic updates
Bank customers get real-time notifications by the rewards system for every transaction and can check their balance at any time from their own mobile device, without involving the bank
Inclusive program
Any bank, irrespective of its location or size, can participate in this program to retain their customers
Sarvatra’s Financial Inclusion Platform with AePS Switch, Micro ATM Switch, and FI Portal solutions have made a big difference to our business. They are easy to use, secure, and dependable, which has helped us build stronger customer trust. We’ve also seen a clear increase in transactions and earnings.
I am happy with the pace of work (in developing the UPI solution for ICICI Bank). It is also very encouraging the way you are tracking the progress. I am more confident that we can meet the deadline successfully.
Congratulations for bringing all 24 Banks onto NPCI Rupay platform in record time. We thank you for the relentless efforts you have put in to make this possible. We will now move forward with new initiatives.
We became India’s first Sub-Member Bank to go live on RuPay E-com, issue EMV cards, and migrate to Direct Membership for which we won NPCI Special Award. Thank you Sarvatra for being a valuable technology partner.
I hereby congratulate the Sarvatra Team for your sincere and dedicated efforts in making the 1st sub-member bank in India to go live on the AEPS channel (On-us and BFD).
Thanks to your timely support, Maharashtra stood first in the country by issuing the largest number of RKCCs. We deeply appreciate your effort and look forward to your continued support in keeping Maharashtra on top.
